Seoul, Nov. 7 -- Apple is reportedly planning a major color refresh for next year's iPhone 18 Pro lineup, introducing a new burgundy finish as its latest "premium color." Following the popularity of this year's Cosmic Orange iPhone 17 Pro, the company aims to further strengthen its high-end brand image through bold design differentiation, as per a report by Pulse, the English service of Maeil Business News Korea.

According to the report, Apple has begun prototype production of a burgundy-colored iPhone 18 Pro during internal testing on Thursday. Early feedback within the company suggests the color "offers a deep and elegant tone that pairs well with titanium's metallic texture."

"Apple is also testing coffee and purple variants, althoug...