Bengaluru, Jan. 8 -- Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Limited, has welcomed 'Bollywood Shahenshah' Amitabh Bachchan as the brand ambassador of its packaged drinking water brand 'Campa Sure'.

Like the brand Campa, Amitabh Bachchan is considered a symbol of excellence, enjoying the faith of millions of fans across geographies. The association further strengthens consumer trust, as two iconic Indian brands come together to democratise packaged drinking water in India, according to a press release from Reliance Consumer Products Limited (RCPL).

Since acquiring Campa Cola in 2022 and reintroducing it to India in 2023, RCPL has successfully revived the iconic heritage brand, positioning it as a st...