Bengaluru, April 30 -- Ed-a-Mamma, the homegrown sustainable clothing and lifestyle brand for children and mothers, founded by actress Alia Bhatt, has opened its first standalone store in Bengaluru.

Located at the newly launched Mall of Asia, this new address marks the brand's fourth physical store in India, and the first in the South, as the brand scales thoughtfully in partnership with Reliance Retail Ventures Ltd. (RRVL).

Founded by actor and entrepreneur Alia Bhatt, Ed-a-Mamma has captured the hearts of

conscious families across India with its joyful, earth-friendly approach to kids wear, maternity

wear, and early learning products.

In a press note shared by Reliance Retail and Ed-a-Mamma, Alia Bhatt said, "Ed-a-Mamma's first off...