Puri, June 26 -- After its vast and largely volunteer-led support effort to feed the multitude at the Maha Kumbh Mela in Prayagraj earlier this year, the Adani Group has now turned its attention to another of India's most iconic religious festivals -- the Rath Yatra in Puri, Odisha. Held annually at the Lord Jagannath Temple in Puri, the nine-day chariot procession draws millions of pilgrims from across the country and beyond.

For the Adani Group, corporate social responsibility has always extended beyond infrastructure, education and healthcare. Increasingly, it includes direct and active participation in India's spiritual and cultural life, not as a sponsor, but as a sevak, according to a release issued by the group.

In keeping with C...