New Delhi, Oct. 22 -- Following the grand Diwali celebrations, businesses and traders across India now gear up for Bhai Dooj, Chhath and Tulsi Vivah for business prospects. Then comes the long wedding season, bringing renewed optimism.

Following the Diwali festivities, Govardhan Puja is being celebrated today with great fervour across the country. Devotees offer 56 delicacies to Lord Krishna and perform rituals by creating replicas of Govardhan Hill using cow dung.

Preparations for Bhai Dooj, to be celebrated on October 23, have once again brought vibrancy to the markets.

"There has been a noticeable increase in the demand for sweets, dry fruits, tika materials, gift boxes, garments, watches, mobile accessories, and gifting items," Con...