New Delhi, Feb. 19 -- During the ongoing Aadi Mahotsav, Tribal Cooperative Marketing Development Federation of India Ltd (TRIFED) has entered into a strategic partnership with Meesho, Indian Federation of Culinary Associations (IFCA) and Mahatma Gandhi Institute of Rural Industrialization (MGIRI) to facilitate tribal businesses.

Memoranda of Understanding (MoU) was signed on Tuesday during the ongoing flagship event 'Aadi Mahotsav', held at Major Dhyan Chand National Stadium here in the national capital from 16 to 24 February 2025.

The principal objective of the MoU with Meesho is to facilitate the onboarding of tribal products onto their social commerce platform, accompanied by training and capacity-building initiatives for tribal supp...