India, Nov. 10 -- HT Syndication

Bengaluru (Karnataka) [India], November 10: 92% GCCs in India are piloting or scaling AI initiatives, yet over 70% lack structured ROI frameworks to measure their impact, according to a new joint study, Navigating AI ROI: How GCCs can Unlock Scalable Enterprise Value, released by global management consultancy, Zinnov and ProHance, an AI-led new-age workplace analytics and operations enablement platform. This imbalance between ambition and accountability signals an urgent shift from hype-driven pilots to ROI-first discipline.

Based on insights from 160+ GCC leaders and an employee survey, the study contrasts leadership priorities with workforce realities in AI adoption.

Leaders report limited AI adoption...