New Delhi, Jan. 28 -- A survey conducted by multinational professional services firm Ernst & Young showed that 36 per cent of enterprises in India have budgeted and started investing in GenAI while another 24 per cent are experimenting with it.

Over the past few years, innovation in Generative AI (GenAI) has progressed at an extraordinary pace, the world over, including in India.

In the survey report titled 'How much productivity can GenAI unlock in India? The AIdea of India: 2025', E&Y asserted that technology sector clients have been leading the way with life sciences and financial services following suit.

At the same time, business value delivered is relatively low with only 15 per cent of Indian enterprises reported having GenAI wo...