New Delhi, Oct. 24 -- Prime Minister Narendra Modi has offered his condolences on the passing of advertising legend Piyush Pandey, who died at the age of 70.

The Prime Minister, on Friday, took to his X account to remember Panday for his "creativity" and his lasting impact on Indian advertising.

PM Modi wrote, "Shri Piyush Pandey Ji was admired for his creativity. He made a monumental contribution to the world of advertising and communications. I will fondly cherish our interactions over the years. Saddened by his passing away. My thoughts are with his family and admirers. Om Shanti."

Industrialist Gautam Adani also shared a heartfelt note remembering Pandey, calling him "far more than just an advertising legend."

Taking to his X acco...