New Delhi, Sept. 15 -- Zupee, India's leading online gaming and entertainment company, has announced its formal entry into the eSports sector. With over 200 million registered users and the recent launch of Zupee Studio, the company aims to democratize competitive gaming in India by reimagining traditional Indian games such as Ludo, Carrom, and Chess into global eSports formats.

Making the announcement at PlayCom 2025, Founder & CEO Dilsher Singh of Zupee, Dilsher Singh Malhi highlighted the opportunity for India to take a leadership role in the rapidly growing global eSports industry, which is projected to cross 700 million viewers this year with prize pools exceeding $70 million. He said India's 750 million internet users and rich gami...