New Delhi, Dec. 1 -- The Oxford Word of the Year 2025 has been announced as "rage bait," the Oxford University Press confirmed on Monday.

The term was selected from a shortlist that included "aura farming" and "biohack," after three days of public voting in which more than 30,000 people participated. Final selection factored in public votes, commentary sentiment, and linguistic analysis.

According to Oxford Languages, rage bait is defined as "online content deliberately designed to elicit anger or outrage by being frustrating, provocative, or offensive, typically posted in order to increase traffic to or engagement with a particular web page or social media content". Usage of the term has tripled in the past year, driven by a news envir...