Mumbai, July 19 -- Filmmaker Sanjay Gupta is impressed with the way Yash Raj Films handled the promotions for 'Saiyaara,' the debut film of Ahaan Panday and Aneet Padda.

The romantic drama, directed by Mohit Suri, hit theatres on July 18 and had a strong opening despite having almost no media buildup before its release.

Gupta took to his X account to praise the makers for choosing to stay away from the usual "overload" of promotional activity, something that has become common in Bollywood over the years. Calling the strategy "genius," he highlighted how it helped maintain the "freshness" of the lead pair, making their presence on screen more impactful.

"Whoever took the decision at YRF to keep the lead pair of Saiyaara away from all th...