Coimbatore, Feb. 14 -- Cotton Mission 2.0 is set to transform the Indian textile landscape by boosting productivity and quality, ensuring that farmers reap the maximum benefits from upcoming Free Trade Agreements (FTAs).

Ravi Sam, Vice Chairman of The Cotton Textiles Export Promotion Council (TEXPROCIL) and Chairman of the South India Textile Research Association (SITRA), stated that the government's initiative aligns perfectly with the opening of key international markets.

"With the new cotton mission 2.0 announced by our government, I hope that we start having more productivity in cotton, better quality of our Indian cotton, so that the farmers are able to take the full benefit of these, of the FTA and the zero duty that we are going ...