New Delhi, Nov. 21 -- Hockey India unveiled the official promotion for the upcoming season of the Hero Hockey India League (HIL), introducing its bold new brand line, "Big. Is. Back."

The campaign signals the league's intent to scale up in ambition, creativity, and fan engagement, backed by a refreshed identity designed to reintroduce HIL with a cinematic, energetic edge, as per a release from Hockey India.

The creative direction celebrates the intensity and athleticism of hockey while highlighting the emotional and cultural resonance the sport continues to hold across India. The rollout spans multiple mediums and markets, ensuring impact across every major fan touchpoint.

The new season's campaign is anchored by a 360-degree marketing...