Mumbai, March 11 -- Columnist, film critic, and author Bharathi S Pradhan has criticised the new trend of press conferences, which once were quintessential to film promotions, being watered down to interactions between stars and journalists limited to a few selected questions.

Bharathi says that it is better to call such interactions as an "event" or "launch" rather than a "press conference".

In a conversation with ANI, the seasoned film critic shared cited an example of the 2023 action-thriller film 'Jawan' press conference. "This is something I hold against Shah Rukh Khan for sure because he did something which I find unforgivable. When he had a film called 'Jawan which came out, they called it a press conference and called everybody,...