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From 30% to all: How Mahindra's NU_IQ targets India's SUV heartland

India, Aug. 16 -- At its flagship event on August 15, which this time around was deemed as Freedom_NU, Mahindra made a statement that went well beyond concept cars and futuristic slides. The unveiling... Read More


Nexa turns 10: How Maruti Suzuki built a premium segment to retain customers

India, Aug. 11 -- When Maruti Suzuki launched Nexa in July 2015, the reaction from industry watchers was mixed. The country's largest carmaker - long associated with small, value-for-money hatchbacks ... Read More