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From utility to aspiration: How design transformed Mahindra's SUV identity

India, Aug. 19 -- For much of its history, Mahindra's SUVs were built to endure rather than to impress. The Bolero the Scorpio, they all embodied a language where function dictated form. Flat panels, ... Read More


From 30% to all: How Mahindra's NU_IQ targets India's SUV heartland

India, Aug. 16 -- At its flagship event on August 15, which this time around was deemed as Freedom_NU, Mahindra made a statement that went well beyond concept cars and futuristic slides. The unveiling... Read More


Nexa turns 10: How Maruti Suzuki built a premium segment to retain customers

India, Aug. 11 -- When Maruti Suzuki launched Nexa in July 2015, the reaction from industry watchers was mixed. The country's largest carmaker - long associated with small, value-for-money hatchbacks ... Read More


Ather 450 series likely to get cruise control update soon. Check details

India, Aug. 7 -- Ather is poised to introduce cruise control to its 450 series. This development is expected to be announced at the company's 2025 Community Day, scheduled for August 30, 2025. While a... Read More


Maruti Suzuki sees compact car uptick in July amid structural stress in entry segment

India, Aug. 2 -- In a surprising turn of events, Maruti Suzuki, the leading carmaker in India, after a very long period has reported an uptick growth for its compact car segment. The carmaker has long... Read More


Qualcomm taps Indian engineering depth to shape its global automotive play

India, July 31 -- Amidst all the changes in the automotive market - electrification, connectivity, digitisation, and evolving safety regulations - Qualcomm finds India to be a growing opportunity. The... Read More


Kinetic DX returns as EV, marking cautious re-entry built on in-house capabilities

India, July 29 -- Back in the 1980s, when India was still wedded to kick-starts and clunky gearboxes, a new scooter emerged that changed how the country moved. The Kinetic Honda DX, born from a joint ... Read More


Steelbird Hi-Tech eyes 60,000 daily output, plans largest integrated helmet ecosystem in India

India, July 28 -- For Rajeev Kapur, Managing Director, Steelbird Hi-Tech, helmets are no longer just about head protection - they're about identity, design, trust, and increasingly, industrial self-re... Read More


Kinetic DX launched in India at Rs.1.12 lakh, promises 116 km of range

India, July 28 -- The Kinetic DX has been launched in India, starting at Rs.1.12 lakh (ex-showroom). The pricing goes up to Rs.1.18 lakh (ex-showroom). This marks the comeback for the DX nameplate in ... Read More


Nippon Paint rolls out n-Shield PPF in India, eyes leadership in vehicle surface protection

India, July 27 -- For over 140 years, Nippon Paint has built its reputation on protecting surfaces through coatings. Now, in a calculated extension of that legacy, the Japanese major is taking the lea... Read More