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Online gaming firms may spend Rs.300 crore during IPL 2020

New Delhi, Aug. 20 -- As fans eagerly await Indian Premier League (IPL) 2020 to kickstart from 19 September in UAE, a bunch of online gaming and fantasy sports firms are preparing to make a big advert... Read More


Disha Patani to endorse Wow Skin Science India's haircare line

NEW DELHI, Aug. 19 -- Homegrown skincare and wellness brand Wow Skin Science India on Wednesday announced the appointment of actor Disha Patani as brand ambassador of their range of hair care products... Read More


IPL 2020: Team franchises renegotiate deals, sign new sponsors

New Delhi, Aug. 19 -- With the Indian Premier League (IPL) 2020 barely a month away, team franchises are busy signing last minute sponsorship deals with brands and renegotiating pricing of the existin... Read More


Cricketer Rohit Sharma appointed Oakley's brand ambassador in India

New Delhi, Aug. 18 -- Performance sports eyewear brand Oakley on Tuesday announced the appointment of cricketer Rohit Sharma as its new brand ambassador for a period of two years in India. As a part ... Read More


CII urges govt to open hotels; build consumer confidence to travel

New Delhi, Aug. 18 -- In a bid to drive back consumption and unlock hospitality and tourism sector, the national committee on tourism & hospitality of industry body Confederation of Indian Industry (C... Read More


Star to sell IPL advertising slots at pre covid-19 levels

New Delhi, Aug. 18 -- Star India Ltd said on Monday that it will sell advertising slots for the upcoming Indian Premier League (IPL) matches at the same rates set before the coronavirus outbreak, sign... Read More


Dream11 wins IPL 2020 title sponsorship for Rs 222 crore

New Delhi, Aug. 18 -- Online fantasy gaming platform Dream11 has bagged the title sponsorship of the Indian Premier League (IPL) 2020, confirmed league's chairman Brijesh Patel. The firm paid Rs.222 c... Read More


Tata Sons leads title sponsorship race for IPL 2020

New Delhi, Aug. 17 -- Tata Sons is leading the race to bag the title sponsorship of the Indian Premier League (IPL), a month before its scheduled start in the UAE. Others in the race include Patanjali... Read More


Retirement may not impact MS Dhoni's brand image

New Delhi, Aug. 17 -- The brand value of cricketer Mahendra Singh Dhoni is unlikely to be diminished by his sudden exit from international cricket, experts tracking the industry said. Once called cap... Read More


Lay's to auction art to raise funds for hygiene kits

New Delhi, Aug. 17 -- As a part of the on-going #Heartwork initiative, PepsiCo India owned potato chips brand Lay's has partnered with Smile Foundation to launch a special exhibition 'Artwork for Hear... Read More