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TikTok appoints Nikhil Gandhi as India head

New Delhi, Oct. 18 -- Chinese firm ByteDance-owned short form video app TikTok on Friday announced it has appointed Nikhil Gandhi as its India head. Based out of Mumbai, Gandhi will lead the developme... Read More


Millennials in India prefer to own/lease car over cab hailing apps: Report

New Delhi, Oct. 18 -- The intention to buy automobiles is on the rise among millennials globally including India despite the popularity of ride hailing apps and climate change concerns, stated a recen... Read More


Puma launches first campaign featuring Mary Kom, Dutee Chand and Sara Ali Khan

New Delhi, Oct. 16 -- Global Sport Brand Puma's new campaign Propah Lady counters the conventional idea of what makes women proper, and redefines it. It celebrates the shift from women being told what... Read More


Forever New hires first India celebrity endorser, aims Rs.140 cr in sales

New Delhi, Oct. 16 -- Amidst burgeoning fashion market, growing consumer demand and entry of global players in India, Australian fashion brand Forever New has announced the appointment of first celebr... Read More


VLCC Group partners Minor International to foray into 'Wellness Tourism'

New Delhi, Oct. 14 -- In a bid to tap into burgeoning wellness market, beauty and wellness firm VLCC Group has forged a strategic partnership with Minor International. The hospitality major owns 523 p... Read More


Small town Indians are shopping more from Instagram, says report

New Delhi, Oct. 14 -- Indians find shopping from Instagram a satisfactory experience, according to a recent report released by Dentsu Aegis Network-owned social media agency WATConsult. The report foc... Read More


Kia Motors will focus on India's middle-class in next five years, says top executive

New Delhi, Oct. 10 -- With 50,000 bookings received so far, Seltos, Kia Motors' first Indian product, has trumped the slowdown in the auto sector. Artur Martins, the South Korean company's vice presid... Read More


Social media influencers on advertising watchdog's radar

New Delhi, Oct. 9 -- Across Facebook, YouTube and Instagram, hundreds of social media influencers hawk food, clothes and phones, unbeknownst to their followers that the posts are paid for. They are th... Read More


'Millennials want to be known for finding new stuff and Instagramming it'

New Delhi, Oct. 9 -- Terry Peigh, managing director (MD) of Interpublic Group (IPG), was in India recently to unveil its proprietary consumer study New consumers, new war, new rules. The study which ... Read More


Promoting brands on social media? The ad regulator is watching

New Delhi, Oct. 8 -- Across Facebook, YouTube and Instagram, hundreds of social media influencers hawk food, clothes and phones, unbeknownst to their followers that the posts are paid for. They are th... Read More