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Kia Motors, Samsung and Pepsi ads most watched on YouTube in 2019

New Delhi, Dec. 6 -- Google India today announced its annual YouTube ads leader board for India revealing the top ten most watched ads this year. These ads have received the maximum views, and shares ... Read More


Gen Z pick dates basis shared social causes says Tinder India study

New Delhi, Dec. 5 -- Young Indians are swiping right on dating app basis not just shared interest but also social causes revealed dating app Tinder in its 'Year in swipe' study. The word 'environment'... Read More


We are looking at other verticals to expand Kay Beauty: Katrina Kaif

New Delhi, Dec. 4 -- Arguably the first Indian actor to launch her colour cosmetics brand, Katrina Kaif believes in growing her passion project Kay Beauty organically. Launched in partnership with mul... Read More


Tata Tea celebrates true Tamil culture through new ad campaign

New Delhi, Dec. 2 -- Tamil is not just a language but a way of life, said Tata Tea in its new regional campaign for its premium brand Chakra Gold. Focused on the Tamil Nadu market, the advertising cam... Read More


Britannia rolls out heartwarming campaign with Deepika Padukone for Good Day

New Delhi, Nov. 27 -- An Origami plane, childhood innocence and a pack of Good Day together is creating magic in Britannia's new ad campaign. The cookie brand from the homegrown company has weaved a h... Read More


TikTok's entry likely to boost India's online music streaming services: Experts

New Delhi, Nov. 23 -- The entry of ByteDance Technology Co Ltd, the parent company of popular short video app TikTok, in the online music streaming space will boost the nascent India market, experts b... Read More


Twitter allow users to 'Hide Replies' offering control over conversations

New Delhi, Nov. 22 -- Twitter on Friday said it has introduced a new feature which will allow users to hide replies to their tweets giving them more control over conversations they start. Currently, r... Read More


Reebok India's new ad with Katrina Kaif urges women to start their fitness journey

New Delhi, Nov. 21 -- Fitness and lifestyle brand Reebok India's new ad is a montage of young women sweating it out in stylish fitness clothing and accessories along with brand's new ambassador Katrin... Read More


Anil S Nair steps down as L&K Saatchi & Saatchi CEO, Paritosh Srivastava named MD

New Delhi, Nov. 21 -- Publicis Communications India, the creative hub of the Publicis Groupe, on Thursday announced that Anil S Nair has stepped down from the role of chief executive and managing part... Read More


Martin Sorrell's S4 Capital acquires Delhi-based content company WhiteBalance

New Delhi, Nov. 20 -- S4 Capital Plc, the digital advertising and marketing services company, on Wednesday announced that its global content practice MediaMonks has acquired Delhi-based content creati... Read More