Exclusive

Publication

Byline

AI content floods OTT platforms, but monetization still a puzzle

New Delhi, Nov. 18 -- AI-generated content is increasingly popping up on YouTube and OTT platforms - from short films and microdramas to explainers and reimagined epics - but a clear pathway to making... Read More


From AI verticals to astrological apps, traditional entertainment firms are diversifying fast

New Delhi, Nov. 17 -- As streaming platforms cut budgets and the theatrical front remains slow, traditional media and entertainment firms, known for film, television, or content production, are rapidl... Read More


OTT platforms bet big on regional originals. But is viewership catching up?

New Delhi, Nov. 17 -- Regional Indian languages are increasingly claiming a growing share of OTT investments. Major platforms now allocate nearly 30% of their budgets to non-Hindi content as regional ... Read More