New Delhi, July 14 -- Extreme uncertainty at the box office has left advertisers jittery. The recent failure of high-profile star vehicles has made brands rethink the viability of big-ticket Hindi fil... Read More
New Delhi, July 10 -- Despite global geopolitical tensions, overseas business of Indian films remains steady for now. Trade experts say while concerns loom, key markets like the UAE could be impacted ... Read More
New Delhi, July 9 -- Hindi general entertainment channels (GECs) are struggling to strike a chord with viewers, as new protagonists in fiction shows fail to create any meaningful connect, resulting in... Read More
New Delhi, July 9 -- Even as the Hindi, Tamil, and Telugu film industries reel under a lean spell, a clutch of small- and mid-budget films, particularly from the south, has helped the business stay af... Read More
New Delhi, July 8 -- "We want to focus on other interests now. This just isn't working out," a senior executive at an entertainment company told Mint recently, resignation writ large in his voice. He... Read More
New Delhi, July 8 -- Actors primarily known for upmarket, slice-of-life urban-centric films are making a clear shift towards mass-market genres to appeal to a broader audience base as the movie busine... Read More
New Delhi, July 7 -- After a lacklustre first half in 2025 with box office collections just crossing Rs.1,900 crore, the Hindi film industry is pinning hopes on a stronger second half. A packed releas... Read More
New Delhi, July 6 -- Along with tried and tested models of engagement on Instagram, X (formerly Twitter) and Facebook, besides regular media interactions, print and television advertising, movie promo... Read More
New Delhi, July 4 -- Apoorva Mehta had no idea that a seemingly ordinary day back in class VI at Greenlawns High School in south Mumbai was going to set the course for the rest of his life. A student ... Read More
New Delhi, July 4 -- Video streaming platforms are increasingly seeing returns from the specific sub-genre of reality shows that provide a sneak peek into celebrity lives and offer a sense of vicariou... Read More