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Under-30s now drive 57% of Hindi box office, forcing a strategy shift

New Delhi, June 10 -- Audiences under 30 account for 57% of the Hindi box office, making the 15-30 age group a critical demographic for the theatrical business, according to a recent report by media c... Read More


Why microdramas are resonating with homemakers, young adults, and small-town India

New Delhi, June 8 -- While the microdrama category is still at a nascent stage in India, clear audience patterns have begun to emerge. Content executives and platform owners say the viewer base spans... Read More


Who's watching India's microdramas? The answer goes beyond Gen Z

New Delhi, June 8 -- While the microdrama category is still at a nascent stage in India, clear audience patterns have begun to emerge. Content executives and platform owners say the viewer base spans... Read More