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Festive advertising set to rise 12-15% as TV, AVoD platforms capitalize on premium content

New Delhi, Aug. 31 -- NEW DELHI: This festival season could see advertising spends grow 12-15% over last year for entertainment companies, including television broadcasters and AVoD (advertising video... Read More


Seeking subs: How the Amazon's cost and revenue focus is altering Prime Video in India

New Delhi, Aug. 31 -- Arpit Roy isn't a happy man. Already swamped with multiple renewals across audio and video subscriptions, Roy has just realised he's subscribed to a platform that will now show h... Read More


Seeking subs: How Amazon's cost and revenue focus is altering Prime Video in India

New Delhi, Aug. 31 -- New Delhi: Arpit Roy isn't a happy man. Already swamped with multiple renewals across audio and video subscriptions, Roy has just realised he's subscribed to a platform that will... Read More


Mid-budget films power Bollywood's box office comeback

NEW DELHI, Aug. 28 -- A quiet revival is underway in Bollywood, but it isn't the tentpole films making all the noise. Mid-budget titles, once thought destined only for streaming platforms after the pa... Read More