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Film studios now want to own their music-and step up the IP game

New Delhi, Sept. 17 -- Film production houses that once sold music rights to labels are now rethinking the strategy. Instead of a one-time upfront fee, studios see music as an intellectual property (I... Read More


Streaming to gaming - that's how OTTs want to keep viewers hooked

New Delhi, Sept. 16 -- Video streaming platforms are increasingly experimenting with gaming by building their own solutions or partnering with gaming companies to boost user engagement and time spent ... Read More


Media, entertainment companies turn to AI to spot copyright infringement

New Delhi, Sept. 15 -- Even as AI-generated content threatens to eat into the revenues of original entertainment works, industry experts believe AI tools can also help spot copyright infringement and ... Read More