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Direct-to-digital movie releases dwindle but big studios still gain

New Delhi, Sept. 11 -- While video streaming platforms have mostly gone slow on premiering films directly online, insisting that all movies go to theatres first in order to benefit from the box office... Read More


Video investments in top Asian nations to drop this year. India led in 2024.

New Delhi, Sept. 11 -- Video content investments across seven key Asian markets is projected to decline this year after growing at 9% in 2024, led by India, according to a new report. Total investmen... Read More


AI celebrities in ads are still not perfect. But they aren't going anywhere

New Delhi, Sept. 10 -- The new Rado campaign featuring Katrina Kaif and Hrithik Roshan may have made advertising purists recoil, but industry executives say artificial intelligence-generated ads are h... Read More


Kyunki's return: Can reboots breathe new life into Indian television's prime time?

New Delhi, Sept. 9 -- With Kyunki Saas Bhi Kabhi Bahu Thi delivering record-breaking viewership on its comeback, and other classics like CID also returning, broadcasters are doubling down on nostalgia... Read More