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ZEE Entertainment elevates Laxmi Shetty to lead advertisement revenue strategy

New Delhi, Aug. 26 -- Media and entertainment company ZEE Entertainment Enterprises Ltd has announced the elevation of Laxmi Shetty as head - advertisement revenue, broadcast and digital, with immedia... Read More


How live events are powering a job wave beyond metros

New Delhi, Aug. 26 -- India's live entertainment industry is no longer confined to the metros. From music festivals to stand-up comedy specials, large-format shows are steadily entering tier two and t... Read More


OTT India: Audiences tune out Hindi dominance, binge on rooted regional tales

New Delhi, Aug. 25 -- India's OTT audiences are no longer bingeing just in Hindi. Regional originals-from Tamil thrillers to Malayalam crime sagas-are steadily climbing the charts, drawing millions of... Read More


New musical hits get AI spin, raising concerns around compensation, artist rights

New Delhi, Aug. 24 -- Even as the tracks of Yash Raj Films' latest hitSaiyaaratop music charts, a separate ecosystem is benefiting from the popularity of the romantic drama, having created AI versions... Read More