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Streaming to gaming - that's how OTTs want to keep viewers hooked

New Delhi, Sept. 16 -- Video streaming platforms are increasingly experimenting with gaming by building their own solutions or partnering with gaming companies to boost user engagement and time spent ... Read More


Media, entertainment companies turn to AI to spot copyright infringement

New Delhi, Sept. 15 -- Even as AI-generated content threatens to eat into the revenues of original entertainment works, industry experts believe AI tools can also help spot copyright infringement and ... Read More


GST tax cuts spark optimism in advertising and media sectors amid global challenges

New Delhi, Sept. 14 -- The latest tax rejig announced by the GST (Goods and Services Tax) Council has sparked optimism across the advertising and media ecosystem. While core ad rates remain unchanged... Read More