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Why Bollywood stars are buying rights to their old hit films

NEW DELHI, May 17 -- Actors long associated with iconic film roles are increasingly acquiring rights to older hits, betting that nostalgia-driven intellectual property can generate fresh value through... Read More


Hollywood's niche films thrive in India with urban audience embracing original versions

New Delhi, May 14 -- Big-ticket Hollywood franchises have long drawn audiences across metros and tier-two and tier-three cities, aided by Hindi, Tamil and Telugu dubs. But after a prolonged post-pande... Read More


Streaming industry shifts to consolidation mode amid rising costs, competition and clutter

New Delhi, May 13 -- Some consolidation efforts are underway in the streaming content space as smaller platforms struggle with rising costs and programming clutter in what has so far largely been a fr... Read More


No cakewalk: Bollywood's multilingual film releases face logistical challenges and delays

New Delhi, May 12 -- Bollywood filmmakers who dub and release films across languages to attract a wider audience may have bitten off more than they can chew. The first-day shows of recent hit Dhurandh... Read More


Why celebrity endorsements continue long after contracts officially expire

New Delhi, May 11 -- With the Madras High Court recently dismissing an appeal filed by actor Tamannaah Bhatia against a soap manufacturer, alleging that her images were used without authorization afte... Read More


As content clutter rises, young audiences turn to AI for entertainment recommendations

New Delhi, May 10 -- As content clutter intensifies and organic discovery of fresh titles becomes harder, consumers are increasingly turning to AI for help. According to Gracenote, the content data b... Read More