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Why OTT platforms are censoring global shows like The Boys for India

New Delhi, May 21 -- With global video-on-demand platforms streaming largely identical titles across markets, India-specific edits to international programming have drawn renewed attention after viewe... Read More


Why viral dialogues and music are replacing traditional movie marketing

New Delhi, May 20 -- In an industry long powered by hype, three recent Hindi films are forcing a rethink. Dhurandhar: The Revenge, now the highest grossing Hindi film with domestic collections crossi... Read More


Lured by theatrical returns, digital players foray into big screen cinema

New Delhi, May 18 -- Despite being infamous for box office volatility, the theatrical business is fast drawing digital-first players seeking scale beyond streaming. Kuku, the digital entertainment co... Read More


Why Bollywood stars are buying rights to their old hit films

NEW DELHI, May 17 -- Actors long associated with iconic film roles are increasingly acquiring rights to older hits, betting that nostalgia-driven intellectual property can generate fresh value through... Read More


Hollywood's niche films thrive in India with urban audience embracing original versions

New Delhi, May 14 -- Big-ticket Hollywood franchises have long drawn audiences across metros and tier-two and tier-three cities, aided by Hindi, Tamil and Telugu dubs. But after a prolonged post-pande... Read More


Streaming industry shifts to consolidation mode amid rising costs, competition and clutter

New Delhi, May 13 -- Some consolidation efforts are underway in the streaming content space as smaller platforms struggle with rising costs and programming clutter in what has so far largely been a fr... Read More