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Streaming, ticket prices, or content? The real reason audiences are skipping theatres

New Delhi, Feb. 12 -- As ticket prices soar, cinema halls across India are witnessing a sharp decline in footfall, affecting not just Bollywood but regional film industries like Kannada, Punjabi, and ... Read More


Why OTT original films are no match for long-running web series

New Delhi, Feb. 11 -- Feature films released directly on streaming platforms are struggling to compete with long-format web series that run into multiple seasons and episodes, keeping audiences engage... Read More


TVF's 2025 playbook: Regional shows, movies, and an interconnected universe of stories

New Delhi, Feb. 10 -- The Viral Fever, or TVF, known for hit shows like Panchayat and Aspirants, is expanding into Tamil, Telugu, Marathi, and Bengali content while also making its theatrical debut wi... Read More


OTT platforms struggle to keep viewers engaged as mobile scrolling emerges as a big distraction

New Delhi, Feb. 9 -- Reels and other short and slick content on smartphones are fast emerging as a formidable challenger to streaming platforms as they compete for a larger slice of the attention econ... Read More


Small southern films dubbed in Hindi make a splash amid Bollywood drought

New Delhi, Feb. 9 -- At a time when Bollywood has seen a drought of new releases and those that hit the screens failed to make an impact at the box office, some small-scale southern films dubbed in Hi... Read More


Frontloaded box-office returns are making theatrical runs shorter

New Delhi, Feb. 6 -- Recent big hits such asSingham Again, AnimalandBhool Bhulaiyaa 3 may have clocked impressive numbers, but over 60% of their box office collections have come from the opening weeke... Read More


Tricky math tips Indians in favour of annual over monthly OTT subscriptions

New Delhi, Feb. 4 -- Despite American companies such as Netflix billing consumers only monthly and not annually and the model gaining wide acceptance in the West, Indian audio and video streaming plat... Read More


Streaming platforms stress on viability of annual subscription model for value-conscious Indians

New Delhi, Feb. 4 -- Despite American companies such as Netflix billing consumers only monthly and not annually and the model gaining wide acceptance in the West, Indian audio and video streaming plat... Read More


Niche appeal of global series grows in India, but local originals drive major viewership

New Delhi, Feb. 4 -- With the likes ofSquid Game, The BoysandEmily in Parisbreaking out on streaming platforms with impressive viewership in India, entertainment industry experts say international con... Read More


Biopics, nationalist themes see diminishing returns at the box office

New Delhi, Feb. 3 -- Biopics, once a viable genre at the box office, are increasingly losing their draw with films such asEmergency, Chandu Champion, Sarfiraand others, having underperformed miserably... Read More