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Indian diaspora drives overseas growth for local OTTs

new delhi, April 2 -- Local video streaming platforms focussed on regional languages and niche target audiences are increasingly getting a substantial chunk of their revenue from overseas Indian viewe... Read More


Overseas markets emerge as big opportunity for local streaming platforms as diaspora seeks more regional content

New Delhi, April 1 -- Local video streaming platforms focussed on regional languages and niche target audiences are increasingly getting a substantial chunk of their revenue from overseas Indian viewe... Read More


Stop the steal: Indian music labels step up action against unlicensed song use by brands and influencers

New Delhi, March 31 -- Music labels in India are stepping up their crackdown on the unlicensed use of songs they own, especially by brands and influencers on social media and in advertisements. The D... Read More


My investments need a personal story that resonates, says Abhishek Bachchan

New Delhi, March 28 -- Actor Abhishek Bachchan, who has invested in a slew of businesses and startups, said he tries to gauge whether a brand has a personal story that resonates with him before decidi... Read More


Theatres bet on Salman Khan's Eid comeback 'Sikandar' to end blockbuster drought

New Delhi, March 28 -- Salman Khan's return to the big screen on Eid, which has yielded great box office returns in the past, offers cinemas hope that the tried-and-tested formula will end the drought... Read More


JioHotstar crosses 100 mn paid subscribers after Disney-Reliance merger

New Delhi, March 27 -- JioHotstar, the video streaming platform created with the merger of Disney+ Hotstar and JioCinema, has crossed 100 million paid subscribers, the company said on Thursday. In Fe... Read More


Digital media dethrones TV from its 25-year reign in India

New Delhi, March 27 -- Digital media overtook television for the first time to become the largest segment in Indian media and entertainment industry in 2024, contributing 32% of the sector's revenues,... Read More


Diaspora disconnect: Bollywood's patriotic films fail to strike a chord overseas

New Delhi, March 26 -- Despite the growing wave of nationalistic cinema in India, overseas audiences remain largely unmoved by its fervour. While films like Chhaava, Sky Force, and The Kashmir Files h... Read More


ArtificiaI intelligence-driven innovations set to transform Bollywood filmmaking and production costs

New Delhi, March 25 -- Actor and filmmaker Ajay Devgn, who announced the launch of Prismix, an artificial intelligence (AI)-driven media company specialising in generative AI storytelling, has set the... Read More


Content exclusivity is no longer key as streaming platforms embrace syndication strategy for shows

New Delhi, March 25 -- Next time you scroll through streaming platforms wondering what to watch, don't be surprised to find the same show or movie available on more than one OTT channel. Content exclu... Read More