Publication

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Why Bollywood still struggles to crack the VFX game despite big budgets

New Delhi, May 8 -- Despite betting on VFX-driven, high-budget spectacles to lure audiences in droves to cinemas, Bollywood has largely been unable to crack the visual effects game. This was particul... और पढ़ें


Before the big-screen debut, celebrity relatives are testing fame on social media

New Delhi, May 7 -- Unlike the traditional Bollywood template of flashy acting debuts, celebrity relatives are increasingly building loyal audiences on social media first and monetizing their personal... और पढ़ें


Why are music labels on a regional catalogue buying spree?

New Delhi, May 6 -- Music labels, grappling with slow growth in paid subscriptions and advertising revenue in the Indian market, are increasingly eyeing regional music catalogues to bolster libraries ... और पढ़ें


OTT platforms squeeze more from loyal viewers as easy growth fades

New Delhi, May 5 -- After years of building large subscriber bases through aggressive pricing and bundled offerings, video streaming platforms are recalibrating their strategies to align revenue growt... और पढ़ें


Bigg Boss takes on an OTT avatar, draws younger viewers

New Delhi, May 4 -- Social reality is stepping out of television's shadow and into streaming's spotlight. Long synonymous with Bigg Boss, the genre-built around interpersonal dynamics within controlle... और पढ़ें


Cult to commercial: Why 'flops' like Tumbbad, Awarapan are getting sequels

New Delhi, May 4 -- Despite modest box office runs during their original theatrical releases, some Hindi films are now getting sequels, powered by sustained cult followings on social media, digital pl... और पढ़ें


Films delayed due to political pressure pile up, increasing costs and potential revenue loss

New Delhi, April 30 -- Two major films - Salman Khan's Maatrubhumi and Vijay's Jana Nayagan have been delayed indefinitely over the past few months as political pressures hold off certification and th... और पढ़ें