New Delhi, Sept. 11 -- While video streaming platforms have mostly gone slow on premiering films directly online, insisting that all movies go to theatres first in order to benefit from the box office... Read More
New Delhi, Sept. 11 -- Video content investments across seven key Asian markets is projected to decline this year after growing at 9% in 2024, led by India, according to a new report. Total investmen... Read More
New Delhi, Sept. 10 -- The new Rado campaign featuring Katrina Kaif and Hrithik Roshan may have made advertising purists recoil, but industry executives say artificial intelligence-generated ads are h... Read More
New Delhi, Sept. 9 -- With Kyunki Saas Bhi Kabhi Bahu Thi delivering record-breaking viewership on its comeback, and other classics like CID also returning, broadcasters are doubling down on nostalgia... Read More
New Delhi, Sept. 7 -- Despite the increasing penetration of connected television sets and the conversation around OTT viewing now turning into a family or community experience, streaming platforms say... Read More
New Delhi, Sept. 7 -- Things are looking up for India's theatrical film industry, with even small and mid-budget titles attracting audiences to cinemas in the past few months. Saiyaara, a romantic dra... Read More
New Delhi, Sept. 4 -- Premium web originals in India may be witnessing wide investments and increasing volume, thanks to aggressive bets by video streaming platforms, but the long-format content categ... Read More
New Delhi, Sept. 3 -- Telugu films may be at risk of a double whammy that could threaten business in the coming months. For one, distributors insist on higher ticket prices for big-budget films, dent... Read More
New Delhi, Sept. 2 -- As the short-content format catches on with global social media and video-on-demand streaming platforms, Indian production houses are also betting on micro-dramas while continuin... Read More
New Delhi, Sept. 1 -- Ahead of the GST Council meeting, television and digital news broadcasters have urged finance minister Nirmala Sitharaman to consider shifting the point of taxation on sale of ad... Read More