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Why OTT and TV are teaming up to share shows

New Delhi, Sept. 29 -- With exclusivity no longer the golden rule, television channels and streaming platforms are syndicating content freely across networks. The latest example: Amazon's free streami... Read More


Demon Slayer to the rescue: Theatres find a lease of life as anime goes mainstream in India

New Delhi, Sept. 29 -- The unprecedented success of the Japanese animated dark fantasy film Demon Slayer: Kimetsu no Yaiba-Infinity Castle underscores India's growing appetite for the genre, driven la... Read More


India's top 25 celebs amass $2 billion brand value, Virat remains king of endorsements

New Delhi, Sept. 25 -- Star power is paying handsome dividends. India's top 25 celebrities, a mix of movie stars and sportspersons, amassed brand value of $2 billion in 2024, an increase of more than ... Read More


Microdramas rewrite the script for India's entertainment workforce

New Delhi, Sept. 23 -- With content studios and streaming platforms rapidly investing in short-form content and the microdrama genre, entertainment industry experts say new job opportunities are emerg... Read More


Why Karnataka's film ticket price cap may not pull off a blockbuster at theatres

New Delhi, Sept. 22 -- Cheaper tickets don't always mean fuller theatres. As film producers and the Multiplex Association of India approach the Karnataka high court against the state's new rule cappin... Read More


Beyond music and podcasts, audio series strike a chord with young listeners

New Delhi, Sept. 22 -- India's audio streaming industry, long hobbled by thin subscription bases and non-exclusive music catalogues, may have finally found its breakout format. Platforms like Pocket ... Read More


ASCI to focus on kids, education around dark patterns

New Delhi, Sept. 19 -- India's advertising industry's self-regulator plans to educate children about dark patterns or strategies used by online retailers to trick users into making unwanted purchases.... Read More


Action-hero flicks are unravelling. Should Bollywood move on?

New Delhi, Sept. 18 -- Monster budgets, towering stars, breath-taking action-Bollywood crafted a formula for sure-fire success in the days since the pandemic, churning out a series of blockbusters. Ho... Read More


Film studios now want to own their music-and step up the IP game

New Delhi, Sept. 17 -- Film production houses that once sold music rights to labels are now rethinking the strategy. Instead of a one-time upfront fee, studios see music as an intellectual property (I... Read More


Streaming to gaming - that's how OTTs want to keep viewers hooked

New Delhi, Sept. 16 -- Video streaming platforms are increasingly experimenting with gaming by building their own solutions or partnering with gaming companies to boost user engagement and time spent ... Read More