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Bollywood's box-office blues: Donald Trump's 100% tariff on foreign films will put the industry's resilience on trial

New Delhi, Sept. 30 -- On 29 September, US President Donald Trump reiterated his plan to impose 100% tariffs on all films made outside America-a move that could spell disaster for Indian movies, which... Read More


Deepfakes, voice clones, unauthorized merchandise: Celebrities struggle against AI threat

New Delhi, Sept. 30 -- While the likes of Aishwarya Rai Bachchan, Abhishek Bachchan, and Karan Johar move court to protect their personality rights-including their name, image and signature-experts sa... Read More


Why OTT and TV are teaming up to share shows

New Delhi, Sept. 29 -- With exclusivity no longer the golden rule, television channels and streaming platforms are syndicating content freely across networks. The latest example: Amazon's free streami... Read More


Demon Slayer to the rescue: Theatres find a lease of life as anime goes mainstream in India

New Delhi, Sept. 29 -- The unprecedented success of the Japanese animated dark fantasy film Demon Slayer: Kimetsu no Yaiba-Infinity Castle underscores India's growing appetite for the genre, driven la... Read More


India's top 25 celebs amass $2 billion brand value, Virat remains king of endorsements

New Delhi, Sept. 25 -- Star power is paying handsome dividends. India's top 25 celebrities, a mix of movie stars and sportspersons, amassed brand value of $2 billion in 2024, an increase of more than ... Read More


Microdramas rewrite the script for India's entertainment workforce

New Delhi, Sept. 23 -- With content studios and streaming platforms rapidly investing in short-form content and the microdrama genre, entertainment industry experts say new job opportunities are emerg... Read More


Why Karnataka's film ticket price cap may not pull off a blockbuster at theatres

New Delhi, Sept. 22 -- Cheaper tickets don't always mean fuller theatres. As film producers and the Multiplex Association of India approach the Karnataka high court against the state's new rule cappin... Read More


Beyond music and podcasts, audio series strike a chord with young listeners

New Delhi, Sept. 22 -- India's audio streaming industry, long hobbled by thin subscription bases and non-exclusive music catalogues, may have finally found its breakout format. Platforms like Pocket ... Read More


ASCI to focus on kids, education around dark patterns

New Delhi, Sept. 19 -- India's advertising industry's self-regulator plans to educate children about dark patterns or strategies used by online retailers to trick users into making unwanted purchases.... Read More


Action-hero flicks are unravelling. Should Bollywood move on?

New Delhi, Sept. 18 -- Monster budgets, towering stars, breath-taking action-Bollywood crafted a formula for sure-fire success in the days since the pandemic, churning out a series of blockbusters. Ho... Read More