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JioHotstar to invest Rs.4,000 crore in South India-focused content

New Delhi, Dec. 9 -- JioHotstar, the video-streaming platform formed by merging Disney+ Hotstar and JioCinema, aims to invest Rs.4,000 crore in South India-focused content and the creator ecosystem ov... Read More


Ad fatigue crisis hits Indian streaming services: Repetitive, low-cost ads drive viewers away

New Delhi, Dec. 9 -- Advertising on video-streaming services in India is increasingly resulting in viewer fatigue as these platforms try to supplement plateauing paid subscription revenue with ad mone... Read More


From film sets to YouTube studios: Why celebrities are betting big on creator content

New Delhi, Dec. 8 -- With the need to rapidly cater to an audience with low attention spans and a wide range of programming options, many film and sports stars are creating content for YouTube and soc... Read More


Celebrityhood shifts: Film, sports stars are rapidly crafting their own content

New Delhi, Dec. 8 -- With the need to rapidly cater to an audience with low attention spans and a wide range of programming options, many film and sports stars are creating content for YouTube and soc... Read More


Kantara to Pushpa: Why only big southern spectacles click up north

New Delhi, Dec. 7 -- Several dubbed south Indian films have struck a popular chord with Hindi-speaking audiences and found box-office success in the past. Yet, makers of recent mid-budget Tamil, Telug... Read More


Why small south Indian films are skipping Hindi theatrical releases

New Delhi, Dec. 7 -- Several dubbed south Indian films have struck a popular chord with Hindi-speaking audiences and found box-office success in the past. Yet, makers of recent mid-budget Tamil, Telug... Read More


AI turns vintage tracks into fresh revenue streams for music labels

New Delhi, Dec. 4 -- Artificial intelligence is giving old sound tracks a new lease of life, and opening up fresh money-making avenues for music labels. Music labels like Saregama and Times Music are ... Read More


India media & entertainment industry to hit $47 billion by 2029, driven by digital boom

NEW DELHI, Dec. 4 -- India's entertainment and media (E&M) industry is set to grow from $32.2 billion in 2024 to $47.2 billion by 2029, at a compound annual growth rate (CAGR) of 7.8%, nearly double t... Read More


Can a packed calendar of mega star releases in 2026 deliver the turnaround theatres are waiting for?

New Delhi, Dec. 4 -- Theatres are looking to 2026 for a turnaround after two uneven years. The coming year packs a rare concentration of star-heavy releases, with Shah Rukh Khan, Salman Khan, Ranbir K... Read More


AI turns vintage tracks into fresh revenue streams for music labels

New Delhi, Dec. 3 -- Artificial intelligence (AI) is giving old sound tracks a new lease of life, and opening up fresh money-making avenues for music labels. Music labels such as Saregama and Times M... Read More