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Kantara to Krishna: Indian comics, animators hook Gen Z, Gen Alpha with folklore

New Delhi, Nov. 12 -- Comics and animation creators are expanding their reach beyond children, catering to mobile-first Gen Z and Gen Alpha audiences accustomed to shorter, faster content, by blending... Read More


Box office is delivering duds and OTT is saturated. But for investors, content is still king

New Delhi, Nov. 11 -- The box office has been volatile, and subscriptions have plateaued in a crowded streaming services market. Yet, that hasn't deterred investor interest in content and entertainmen... Read More


Streaming platforms turn to branded content to overcome monetization challenges

New Delhi, Nov. 11 -- Many streaming platforms and content makers are getting shows sponsored by companies as a means of monetization as paid subscriptions plateau and digital advertising is still in ... Read More


Saregama looks to liven up its biz with live shows, targets Gen Z, millennials and kids

New Delhi, Nov. 10 -- After decades built on nostalgia, Saregama India Ltd is turning up the volume on its live entertainment business-placing bigger bets on concerts, musicals, and kids' shows to tur... Read More


Horror and drama: Hollywood finds success in India with emerging genres as superhero fatigue sets in

New Delhi, Nov. 6 -- Superheroes are making way for horror and drama for Hollywood films in India. Hollywood is finding box office success in India on the back of some alternative emerging genres tha... Read More


Bollywood stars are skipping OTT screens-but cashing in behind them

New Delhi, Nov. 5 -- Top film stars may have largely refrained from acting in web series or OTT (over-the-top) originals, continuing to rely on the charm and scale of theatrical releases. Yet, that ha... Read More


Delhi court's pre-release injunction for Jolly LLB 3 marks proactive step to curb film piracy

New Delhi, Nov. 4 -- Earlier this year, the Delhi High Court issued a pre-release injunction to protect Hindi film Jolly LLB 3 from piracy, restraining 24 websites from making the comedy drama availab... Read More


India's streaming boom stalls as television retains dominant grip on viewers

New Delhi, Nov. 3 -- It may be an overstatement to say that cord-cutting is gaining traction in India, as a recent report by media consulting firm Ormax shows that the country still has nearly three t... Read More


Role reversal: Box office flops trend on OTT platforms

New Delhi, Nov. 2 -- The tables have turned for box office duds. Recent films that may not have found much success at the box office when released in theatres are seeing a draw and trending on the OT... Read More


How connected TV is turning up the heat as OTT growth cools

New Delhi, Oct. 28 -- The Indian streaming industry is undergoing a peculiar shift. While the overall growth of OTT is slowing, the adoption of connected TV is accelerating rapidly. India's OTT audie... Read More