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Seeking subs: How the Amazon's cost and revenue focus is altering Prime Video in India

New Delhi, Aug. 31 -- Arpit Roy isn't a happy man. Already swamped with multiple renewals across audio and video subscriptions, Roy has just realised he's subscribed to a platform that will now show h... Read More


Seeking subs: How Amazon's cost and revenue focus is altering Prime Video in India

New Delhi, Aug. 31 -- New Delhi: Arpit Roy isn't a happy man. Already swamped with multiple renewals across audio and video subscriptions, Roy has just realised he's subscribed to a platform that will... Read More


Mid-budget films power Bollywood's box office comeback

NEW DELHI, Aug. 28 -- A quiet revival is underway in Bollywood, but it isn't the tentpole films making all the noise. Mid-budget titles, once thought destined only for streaming platforms after the pa... Read More


Prasar Bharati's OTT platform to allow family-friendly user content, following YouTube model

New Delhi, Aug. 27 -- Prasar Bharati, India's public broadcaster, plans to allow user-generated content to be uploaded on its streaming app WAVES - just as YouTube does - to give users a wider selecti... Read More


ZEE Entertainment elevates Laxmi Shetty to lead advertisement revenue strategy

New Delhi, Aug. 26 -- Media and entertainment company ZEE Entertainment Enterprises Ltd has announced the elevation of Laxmi Shetty as head - advertisement revenue, broadcast and digital, with immedia... Read More


How live events are powering a job wave beyond metros

New Delhi, Aug. 26 -- India's live entertainment industry is no longer confined to the metros. From music festivals to stand-up comedy specials, large-format shows are steadily entering tier two and t... Read More


OTT India: Audiences tune out Hindi dominance, binge on rooted regional tales

New Delhi, Aug. 25 -- India's OTT audiences are no longer bingeing just in Hindi. Regional originals-from Tamil thrillers to Malayalam crime sagas-are steadily climbing the charts, drawing millions of... Read More


New musical hits get AI spin, raising concerns around compensation, artist rights

New Delhi, Aug. 24 -- Even as the tracks of Yash Raj Films' latest hitSaiyaaratop music charts, a separate ecosystem is benefiting from the popularity of the romantic drama, having created AI versions... Read More


Big budgets may be setting grand films up for epic failure

New Delhi, Aug. 21 -- Undeterred by a lukewarm box office reception, the Indian film industry is going big, rolling out movie after movie on a grand scale. The two-part mythological epic Ramayana-who... Read More


From national campaigns to city tours, south Indian films up the promotional game for Hindi belt

New Delhi, Aug. 20 -- From Patna to prime-time TV, South Indian films are no longer restricting their promotions to their home turf. Big-budget productions and even mid-scale films are aggressively c... Read More