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Small-town cinemas see a boom from blockbusters, but can Bollywood deliver enough hits to sustain the momentum?

New Delhi, Feb. 26 -- Two recent blockbusters-Dhurandhar and Border 2, which earned Rs.894 crore and Rs.354 crore at the box office, respectively-helped boost business for tier-two and tier-three town... Read More


OTT enters mass era: Why family-friendly TV shows now rule India's streaming charts

New Delhi, Feb. 24 -- Mass-market television shows that cater to families and universal audiences are topping OTT viewership charts, proving that streaming has now entered what experts refer to as a p... Read More


The new paradox of fame: Why hit movies don't guarantee brand traction for actors anymore

New Delhi, Feb. 23 -- Despite the unexpected box office success of some small and mid-budget films, their lead stars are yet to gain social media visibility or see traction from brands. Actors who hav... Read More


More movies in the making, but fewer screens to go around

New Delhi, Feb. 23 -- A flurry of strategic deals in India's film production business is set to swell the pipeline of small and mid-budget movies, even as structural constraints in theatrical releases... Read More


Ranveer Singh-Excel face-off: Is Bollywood finally locking in its contracts?

New Delhi, Feb. 19 -- The Hindi film industry, despite the steady influx of corporate studios and institutional capital, continues to run largely on personal relationships. That informality is now und... Read More


OTT turns viewers into shoppers: Buy the outfit your favourite actor is wearing in real time

New Delhi, Feb. 18 -- Ever wanted to buy an outfit or accessory the minute you saw it on a streaming show? Such impulse purchases are now possible thanks to Shop the Look, an interactive e-commerce fe... Read More


New studios from Birla and Balaji invest in India's crowded content space amid volatility and risk of unsold content

New Delhi, Feb. 17 -- Entertainment industry entities are launching new ventures and verticals that aim to either back films for the big screen or programming for streaming platforms even amid the ris... Read More


Micro-drama apps seek aggregation to enhance reach

New Delhi, Feb. 17 -- Just as long-format streaming platforms leaned on telco bundles and aggregator apps to widen access in India's crowded, price-sensitive entertainment market, micro-drama platform... Read More


Is budget push to develop animation, VFX, gaming talent in AI era pragmatic?

New Delhi, Feb. 16 -- As the government allocated funds to develop talent in the animation, visual effects, gaming, and comics (AVGC) ecosystem in the country, experts say the sector faces serious dis... Read More


Micro-drama apps seek aggregation to enhance user reach in India's entertainment market

New Delhi, Feb. 16 -- Just as long-format streaming platforms leaned on telco bundles and aggregator apps to widen access in India's crowded, price-sensitive entertainment market, micro-drama platform... Read More