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Paramount-WB deal could reshape Indian cinema

new delhi, Feb. 28 -- With Netflix backing away from its proposal to buy Warner Bros Discovery, paving the way for Paramount Skydance to take over the legacy studio, the merged Hollywood giant may be ... Read More


Behind the hit song: Why many playback singers still struggle to make money

New Delhi, Feb. 27 -- Even as film songs clock millions of views and dominate streaming charts, many playback singers, especially those outside the top tier, say the financial reality behind the glamo... Read More


Netflix out: Paramount-WBD set to change India's theatrical and streaming landscape

New Delhi, Feb. 27 -- With Netflix backing away from its proposal to buy Warner Bros Discovery, paving the way for Paramount Skydance to take over the legacy studio, the merged Hollywood giant may be ... Read More


Small-town cinemas see a boom from blockbusters, but can Bollywood deliver enough hits to sustain the momentum?

New Delhi, Feb. 26 -- Two recent blockbusters-Dhurandhar and Border 2, which earned Rs.894 crore and Rs.354 crore at the box office, respectively-helped boost business for tier-two and tier-three town... Read More


OTT enters mass era: Why family-friendly TV shows now rule India's streaming charts

New Delhi, Feb. 24 -- Mass-market television shows that cater to families and universal audiences are topping OTT viewership charts, proving that streaming has now entered what experts refer to as a p... Read More


The new paradox of fame: Why hit movies don't guarantee brand traction for actors anymore

New Delhi, Feb. 23 -- Despite the unexpected box office success of some small and mid-budget films, their lead stars are yet to gain social media visibility or see traction from brands. Actors who hav... Read More


More movies in the making, but fewer screens to go around

New Delhi, Feb. 23 -- A flurry of strategic deals in India's film production business is set to swell the pipeline of small and mid-budget movies, even as structural constraints in theatrical releases... Read More


Ranveer Singh-Excel face-off: Is Bollywood finally locking in its contracts?

New Delhi, Feb. 19 -- The Hindi film industry, despite the steady influx of corporate studios and institutional capital, continues to run largely on personal relationships. That informality is now und... Read More


OTT turns viewers into shoppers: Buy the outfit your favourite actor is wearing in real time

New Delhi, Feb. 18 -- Ever wanted to buy an outfit or accessory the minute you saw it on a streaming show? Such impulse purchases are now possible thanks to Shop the Look, an interactive e-commerce fe... Read More


New studios from Birla and Balaji invest in India's crowded content space amid volatility and risk of unsold content

New Delhi, Feb. 17 -- Entertainment industry entities are launching new ventures and verticals that aim to either back films for the big screen or programming for streaming platforms even amid the ris... Read More