New Delhi, June 8 -- While the microdrama category is still at a nascent stage in India, clear audience patterns have begun to emerge. Content executives and platform owners say the viewer base spans... Read More
New Delhi, June 8 -- While the microdrama category is still at a nascent stage in India, clear audience patterns have begun to emerge. Content executives and platform owners say the viewer base spans... Read More
New Delhi, June 7 -- Bollywood studios and music labels often tap into the nostalgia and lasting appeal of popular hit film songs to create buzz and market upcoming releases, but acquiring the rights ... Read More
New Delhi, June 4 -- In an era of endless content choices, one format continues to command mass attention like few others: live sports. With IPL 2026 reaching a combined audience of 1.1 billion acros... Read More
New Delhi, June 3 -- Films that run for three hours or more are making a comeback in Indian cinemas, reversing years of efforts by filmmakers and multiplexes to keep runtimes lean and maximise screeni... Read More
New Delhi, June 2 -- As streaming platforms juggle a flood of shows, films, podcasts and short-form videos, advertisers are becoming increasingly selective about where their messages appear on the scr... Read More
New Delhi, June 2 -- India's streaming industry is entering a new phase of monetization, where platforms are looking beyond subscriber growth and towards extracting higher value from different consume... Read More
New Delhi, May 24 -- Film producers and content makers across long- and short-format programming are bracing for a 20% to 25% budget increase as the geopolitical crisis arising from the West Asia war ... Read More
New Delhi, May 22 -- The latest rules for international, non-English language films qualifying for the 99th Oscars in 2027 could significantly widen the entry path for Indian cinema. The new framewor... Read More
New Delhi, May 21 -- With global video-on-demand platforms streaming largely identical titles across markets, India-specific edits to international programming have drawn renewed attention after viewe... Read More