Why Bollywood is betting big on India's independent music boom

New Delhi, Sept. 8 -- With Bollywood production house Yash Raj Films (YRF) announcing the launch of Raah Records-a new music company created to discover and support original artists beyond film music-... Read More

Revival of cinema in small towns driven by high-profile films and sleeper hits

New Delhi, Sept. 7 -- A combination of high-profile star films and small-scale sleeper hits is aiding an unexpected revival for cinema in small towns, with experts estimating overall theatrical earnin... Read More

AI-generated ads are catching up with human-made creatives. The industry is taking note

New Delhi, Sept. 6 -- With AI becoming a common part of the creative process in advertising, brands and content makers assessing its effectiveness against non-AI content have a reason to cheer. Accor... Read More

Adults only: gritty action films shut out family audiences but turn out to be blockbusters

New Delhi, Sept. 3 -- Several high-profile star vehicles over the past few months-be it the two-part Dhurandhar franchise, Ranbir Kapoor's Animal, Rajinikanth's Coolie or the recently released Toxic-m... Read More

JioHotstar debuts in UK, Canada, Singapore with a new slate

New Delhi, Sept. 2 -- JioHotstar, the video-streaming platform formed by merging Disney+ Hotstar and JioCinema, has launched across the UK, Canada and Singapore to tap a broader global audience, inclu... Read More

Ramayana, upcoming mythological films face risk of greater scrutiny by religious outfits, fringe groups

New Delhi, Sept. 2 -- With the Shri Ramlila Mahasangh demanding a preview of Nitesh Tiwari's big-budget mythological epic Ramayana, experts said the upcoming slate of mythological films could be at ri... Read More

India's micro creator base is growing, but payment delays remain a pain point

New Delhi, Sept. 1 -- Small and independent creators, who make up a major chunk of India's creator base, continue to struggle with payment delays and inconsistent work despite brands increasingly turn... Read More

Big boys foray into the microdrama space while early entrants exit

New Delhi, Aug. 31 -- Mainstream entertainment players such as Yash Raj Films and Sun TV Network have recently announced a foray into microdrama creation even as early entrants such as Pocket FM have ... Read More

YouTube is changing the view game. Creators may have to chase attention, not clicks

New Delhi, Aug. 30 -- YouTube is making views easier to count-and harder to take at face value. Its new view metric could push creators away from chasing volume and towards making fewer, more engaging... Read More

90s stars are making a comeback, but is nostalgia really doing the heavy lifting?

New Delhi, Aug. 27 -- Several stars popular in the 1990s and early 2000s, including Emraan Hashmi and Sunny Deol, have seen a resurgence at the box office after a long run of underwhelming releases. ... Read More

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