New Delhi, June 14 -- India's theatrical box office is on track for a strong first half of 2026, with trade experts and theater owners projecting a 10% to 15% revenue jump across languages compared to... Read More
New Delhi, June 12 -- While audiences are gradually shifting from linear to connected TV sets, ad dollars still haven't significantly made a similar shift. Connected TVs are devices with access to th... Read More
New Delhi, June 11 -- India's post-theatrical film rights market is becoming more competitive after nearly three years of dominance by Netflix and Prime Video, offering producers more options and pote... Read More
New Delhi, June 10 -- Audiences under 30 account for 57% of the Hindi box office, making the 15-30 age group a critical demographic for the theatrical business, according to a recent report by media c... Read More
New Delhi, June 8 -- While the microdrama category is still at a nascent stage in India, clear audience patterns have begun to emerge. Content executives and platform owners say the viewer base spans... Read More
New Delhi, June 8 -- While the microdrama category is still at a nascent stage in India, clear audience patterns have begun to emerge. Content executives and platform owners say the viewer base spans... Read More
New Delhi, June 7 -- Bollywood studios and music labels often tap into the nostalgia and lasting appeal of popular hit film songs to create buzz and market upcoming releases, but acquiring the rights ... Read More
New Delhi, June 4 -- In an era of endless content choices, one format continues to command mass attention like few others: live sports. With IPL 2026 reaching a combined audience of 1.1 billion acros... Read More
New Delhi, June 3 -- Films that run for three hours or more are making a comeback in Indian cinemas, reversing years of efforts by filmmakers and multiplexes to keep runtimes lean and maximise screeni... Read More
New Delhi, June 2 -- As streaming platforms juggle a flood of shows, films, podcasts and short-form videos, advertisers are becoming increasingly selective about where their messages appear on the scr... Read More