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The new paradox of fame: Why hit movies don't guarantee brand traction for actors anymore

New Delhi, Feb. 23 -- Despite the unexpected box office success of some small and mid-budget films, their lead stars are yet to gain social media visibility or see traction from brands. Actors who hav... और पढ़ें


More movies in the making, but fewer screens to go around

New Delhi, Feb. 23 -- A flurry of strategic deals in India's film production business is set to swell the pipeline of small and mid-budget movies, even as structural constraints in theatrical releases... और पढ़ें


Ranveer Singh-Excel face-off: Is Bollywood finally locking in its contracts?

New Delhi, Feb. 19 -- The Hindi film industry, despite the steady influx of corporate studios and institutional capital, continues to run largely on personal relationships. That informality is now und... और पढ़ें


OTT turns viewers into shoppers: Buy the outfit your favourite actor is wearing in real time

New Delhi, Feb. 18 -- Ever wanted to buy an outfit or accessory the minute you saw it on a streaming show? Such impulse purchases are now possible thanks to Shop the Look, an interactive e-commerce fe... और पढ़ें


New studios from Birla and Balaji invest in India's crowded content space amid volatility and risk of unsold content

New Delhi, Feb. 17 -- Entertainment industry entities are launching new ventures and verticals that aim to either back films for the big screen or programming for streaming platforms even amid the ris... और पढ़ें


Micro-drama apps seek aggregation to enhance reach

New Delhi, Feb. 17 -- Just as long-format streaming platforms leaned on telco bundles and aggregator apps to widen access in India's crowded, price-sensitive entertainment market, micro-drama platform... और पढ़ें


Is budget push to develop animation, VFX, gaming talent in AI era pragmatic?

New Delhi, Feb. 16 -- As the government allocated funds to develop talent in the animation, visual effects, gaming, and comics (AVGC) ecosystem in the country, experts say the sector faces serious dis... और पढ़ें


Micro-drama apps seek aggregation to enhance user reach in India's entertainment market

New Delhi, Feb. 16 -- Just as long-format streaming platforms leaned on telco bundles and aggregator apps to widen access in India's crowded, price-sensitive entertainment market, micro-drama platform... और पढ़ें


Post-pandemic change: Hindi film viewers now seek diverse content, not just action and spectacle

New Delhi, Feb. 12 -- Genre diversity turned out to be a key feature of the top 10 Hindi language films of 2025 and experts and theatre owners acknowledge that hit movies are no longer driven entirely... और पढ़ें


Bollywood's new script: Stars gamble on niche OTT platforms, seeking control and IP ownership

New Delhi, Feb. 11 -- Movie stars and celebrities are among those investing in emerging streaming services-both audio and video-even though an abundance of such platforms makes it a risky proposition.... और पढ़ें