New Delhi, June 2 -- As streaming platforms juggle a flood of shows, films, podcasts and short-form videos, advertisers are becoming increasingly selective about where their messages appear on the scr... Read More
New Delhi, June 2 -- India's streaming industry is entering a new phase of monetization, where platforms are looking beyond subscriber growth and towards extracting higher value from different consume... Read More
New Delhi, May 24 -- Film producers and content makers across long- and short-format programming are bracing for a 20% to 25% budget increase as the geopolitical crisis arising from the West Asia war ... Read More
New Delhi, May 22 -- The latest rules for international, non-English language films qualifying for the 99th Oscars in 2027 could significantly widen the entry path for Indian cinema. The new framewor... Read More
New Delhi, May 21 -- With global video-on-demand platforms streaming largely identical titles across markets, India-specific edits to international programming have drawn renewed attention after viewe... Read More
New Delhi, May 20 -- In an industry long powered by hype, three recent Hindi films are forcing a rethink. Dhurandhar: The Revenge, now the highest grossing Hindi film with domestic collections crossi... Read More
New Delhi, May 18 -- Despite being infamous for box office volatility, the theatrical business is fast drawing digital-first players seeking scale beyond streaming. Kuku, the digital entertainment co... Read More
NEW DELHI, May 17 -- Actors long associated with iconic film roles are increasingly acquiring rights to older hits, betting that nostalgia-driven intellectual property can generate fresh value through... Read More
New Delhi, May 14 -- Big-ticket Hollywood franchises have long drawn audiences across metros and tier-two and tier-three cities, aided by Hindi, Tamil and Telugu dubs. But after a prolonged post-pande... Read More
New Delhi, May 13 -- Some consolidation efforts are underway in the streaming content space as smaller platforms struggle with rising costs and programming clutter in what has so far largely been a fr... Read More