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Connected TVs, multi-device plans growing but OTT business still driven by low-cost mobile subscriptions

New Delhi, Sept. 7 -- Despite the increasing penetration of connected television sets and the conversation around OTT viewing now turning into a family or community experience, streaming platforms say... Read More


Mint Explainer: Will this festival season light up India's cinema halls?

New Delhi, Sept. 7 -- Things are looking up for India's theatrical film industry, with even small and mid-budget titles attracting audiences to cinemas in the past few months. Saiyaara, a romantic dra... Read More


Streaming platforms invest in India, but long-format shows remain niche among viewers

New Delhi, Sept. 4 -- Premium web originals in India may be witnessing wide investments and increasing volume, thanks to aggressive bets by video streaming platforms, but the long-format content categ... Read More


Telugu cinema faces double whammy as high ticket prices turn audiences away, streamers balk at costly OTT rights

New Delhi, Sept. 3 -- Telugu films may be at risk of a double whammy that could threaten business in the coming months. For one, distributors insist on higher ticket prices for big-budget films, dent... Read More


Short and snacky: Local OTT services bet on micro-dramas to cater to changing viewer preferences

New Delhi, Sept. 2 -- As the short-content format catches on with global social media and video-on-demand streaming platforms, Indian production houses are also betting on micro-dramas while continuin... Read More


News broadcasters seek GST relief, input tax credit on staff costs

New Delhi, Sept. 1 -- Ahead of the GST Council meeting, television and digital news broadcasters have urged finance minister Nirmala Sitharaman to consider shifting the point of taxation on sale of ad... Read More


Why star kid debuts are moving to OTT projects from big screens

New Delhi, Sept. 1 -- Star kids who were once launched with high-stakes theatrical debuts-often fuelling the nepotism debate-are now opting for streaming platforms to make their first appearances. Su... Read More


Festive advertising set to rise 12-15% as TV, AVoD platforms capitalize on premium content

New Delhi, Aug. 31 -- NEW DELHI: This festival season could see advertising spends grow 12-15% over last year for entertainment companies, including television broadcasters and AVoD (advertising video... Read More


Seeking subs: How the Amazon's cost and revenue focus is altering Prime Video in India

New Delhi, Aug. 31 -- Arpit Roy isn't a happy man. Already swamped with multiple renewals across audio and video subscriptions, Roy has just realised he's subscribed to a platform that will now show h... Read More


Seeking subs: How Amazon's cost and revenue focus is altering Prime Video in India

New Delhi, Aug. 31 -- New Delhi: Arpit Roy isn't a happy man. Already swamped with multiple renewals across audio and video subscriptions, Roy has just realised he's subscribed to a platform that will... Read More