Movie sequels, new show seasons struggle for audiences as production costs rise, actors demand higher fees

New Delhi, Nov. 19 -- Movie sequels and fresh seasons of web shows help create longstanding content universes for audiences, but experts say they also come with an inevitable escalation in costs. Budg... Read More

AI content floods OTT platforms, but monetization still a puzzle

New Delhi, Nov. 18 -- AI-generated content is increasingly popping up on YouTube and OTT platforms - from short films and microdramas to explainers and reimagined epics - but a clear pathway to making... Read More

From AI verticals to astrological apps, traditional entertainment firms are diversifying fast

New Delhi, Nov. 17 -- As streaming platforms cut budgets and the theatrical front remains slow, traditional media and entertainment firms, known for film, television, or content production, are rapidl... Read More

OTT platforms bet big on regional originals. But is viewership catching up?

New Delhi, Nov. 17 -- Regional Indian languages are increasingly claiming a growing share of OTT investments. Major platforms now allocate nearly 30% of their budgets to non-Hindi content as regional ... Read More

Spotify tweaks paid plans into three buckets months after a hike

New Delhi, Nov. 13 -- Swedish audio streaming platform Spotify has tweaked its paid offering, introducing a three-tiered subscription even as platforms struggle to convert free users to paying subscri... Read More

Where are the movies for the masses? Single-screen theatres rue a year of blockbuster drought

New Delhi, Nov. 13 -- As multiplexes in big cities celebrate premium-format hits, hundreds of single-screens across India ask-where have the mass entertainers gone? For, much of this year's theatre bu... Read More

Kantara to Krishna: Indian comics, animators hook Gen Z, Gen Alpha with folklore

New Delhi, Nov. 12 -- Comics and animation creators are expanding their reach beyond children, catering to mobile-first Gen Z and Gen Alpha audiences accustomed to shorter, faster content, by blending... Read More

Box office is delivering duds and OTT is saturated. But for investors, content is still king

New Delhi, Nov. 11 -- The box office has been volatile, and subscriptions have plateaued in a crowded streaming services market. Yet, that hasn't deterred investor interest in content and entertainmen... Read More

Streaming platforms turn to branded content to overcome monetization challenges

New Delhi, Nov. 11 -- Many streaming platforms and content makers are getting shows sponsored by companies as a means of monetization as paid subscriptions plateau and digital advertising is still in ... Read More

Saregama looks to liven up its biz with live shows, targets Gen Z, millennials and kids

New Delhi, Nov. 10 -- After decades built on nostalgia, Saregama India Ltd is turning up the volume on its live entertainment business-placing bigger bets on concerts, musicals, and kids' shows to tur... Read More

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