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As viewing habits change, youth brands move advertising budgets from TV to digital

New Delhi, Dec. 31 -- Though music television network MTV shut down five of its dedicated music channels globally this year, in India, it had already diversified away from pure music to youth-driven, ... Read More


Can films be made on an eight-hour workday? Inside Bollywood's scheduling rethink

New Delhi, Dec. 30 -- Earlier in 2025, Deepika Padukone sparked a debate after media reports claimed she had included an eight-hour workday clause in the contract for an upcoming film, among other dem... Read More


Saregama-Bhansali deal: How Bollywood is learning to separate art, ownership and risk

New Delhi, Dec. 29 -- Music label and entertainment company Saregama India Ltd's investment in filmmaker Sanjay Leela Bhansali's production company marks a shift in how Indian cinema may be financed g... Read More


Star power on pause: Why Bollywood is holding back on new film projects in 2025

New Delhi, Dec. 28 -- Even as a handful of blockbusters and sleeper mid-budget films lit up the box office in 2025, major announcements from popular Hindi film actors have been conspicuously missing, ... Read More


Big star cinema to make a comeback next year but small surprises crucial

New Delhi, Dec. 25 -- Dear reader, as 2025, a year of global tumult and volatility, rolls by, Mint's reporters and columnists look around the corner on what is coming in 2026-to help you know what to ... Read More


Why India's music labels are moving beyond songs to manage artists, fandoms and revenue streams

New Delhi, Dec. 24 -- Music labels such as Saregama and Universal Music Group are rapidly expanding beyond traditional rights ownership to manage and represent musicians-especially artists from India'... Read More


India's podcasting paradox: rapid listener growth fails to yield ad bounty as YouTube takes over

New Delhi, Dec. 23 -- Podcasts are increasingly popular in India, but their advertising revenue remains modest. The number of monthly podcast listeners rose to 177 million in 2024, according to a rep... Read More


Podcast listeners surge in India, but ad revenue lags behind

New Delhi, Dec. 23 -- Podcasts are increasingly popular in India, but their advertising revenue remains modest. The number of monthly podcast listeners rose to 177 million in 2024, according to a rep... Read More


The case of Akhanda 2: How film releases can be hostage to legal tangles

New Delhi, Dec. 22 -- In India's film industry, where timing drives both buzz and box-office, a single last-minute court order can upend an entire release cycle-an industry-wide risk underscored by th... Read More


Killing two birds with one big stone - can Bollywood sequels crack it?

New Delhi, Dec. 21 -- For big-budget Hindi films, the real payoff increasingly hinges on whether a first hit can sustain a second. Ranveer Singh's action film Dhurandhar has cracked box office gold i... Read More