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Bollywood's next-gen steps up early as brands tap family legacy for marketing muscle

New Delhi, June 10 -- Indian brands and Hollywood studios looking to win over desi audiences are increasingly roping in Bollywood's famous children-even before their formal film debuts. From voiceove... Read More


Zee targets young viewers with tech startup Bullet's new micro-drama app

New Delhi, June 9 -- Media and entertainment giant Zee Entertainment Enterprises Ltd, which rebranded itself as Z last month, has forged a strategic partnership with content and tech startup Bullet, c... Read More


Regional content gains ground on OTTs even as Hindi dominates

New Delhi, June 9 -- Video streaming platforms are seeing slow but steady growth in viewership for regional language content, driven primarily by theatrical films. Despite this momentum, Hindi contin... Read More


Regional content gains ground on OTT even as Hindi dominates

New Delhi, June 9 -- Video streaming platforms are seeing slow but steady growth in viewership for regional language content, driven primarily by theatrical films. Despite this momentum, Hindi contin... Read More


From influencers to moguls: Why digital creators are launching production houses

New Delhi, June 8 -- Digital creators, who had long limited themselves to creating non-fiction content for social media or taking off on multi-city sponsored tours, are now engaging with fiction and l... Read More


Streaming platforms cut back-but top OTT stars still command big money

New Delhi, June 5 -- For instance, Akshay Kumar's much-anticipated Amazon Prime Video debut, The End, announced in 2019, has yet to see the light of day.Even as India's video streaming platforms slash... Read More


Single screens rebel as revenue model puts Telugu cinema on edge

New Delhi, June 4 -- The Telugu film industry may have avoided a strike by single-screen theatres this month across Andhra Pradesh and Telangana, but the issue is far from resolved. Single-screen cine... Read More


The rise of small-town stories on OTT: Grassroots-themed shows are proving to be cost-effective, culturally rich

New Delhi, June 3 -- Much like the wave that took over Bollywood around the early 2010s, when movie plotlines shifted to small towns, original shows on video-streaming platforms too are being set in t... Read More


Legal experts warn of increasing IP infringement as AI and digital platforms proliferate

New Delhi, June 2 -- With the Delhi High Court granting interim protection to the intellectual property rights of the 1994 Hindi filmAndaz Apna Apnato prevent the unauthorised use of its characters, t... Read More


Hungama Digital Media announces new slate of shows, bets on gaming to lure consumers

New Delhi, June 2 -- Hungama Digital Media Entertainment Pvt Ltd, which owns the Hungama OTT app, may have been lying low for a while but is now coming out with a slate of 24 shows for 2025, more than... Read More