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Influencing foot traffic in local retail

Srilanka, Oct. 5 -- Although e-commerce imposes a significant influence on modern markets, local retailing continues to be an essential part of the day-to-day life of consumers everywhere in the world... Read More


Identifying customer needs of a niche market

Sri Lanka, Sept. 28 -- Niche marketing is a tactical approach often exploited by small and medium-scale enterprises targeting a specific and relatively small group of customers with unique needs and p... Read More