New Delhi, May 26 -- In its boldest marketing move yet, WhatsApp has launched "Not Even WhatsApp"-a global campaign that puts privacy front and centre. The 60-second TV spot in India, directed by Acho... Read More
New Delhi, May 26 -- For a category long defined by function over feeling, Gulf Oil Lubricants is trying something unconventional: building an emotional connection in a price- and performance-driven m... Read More
New Delhi, May 26 -- In the thick, humid air beneath Goa's monsoon clouds, where lanyards wilted and creative egos clashed in beachfront banter, India's advertising tribe came together once again. Mar... Read More
Mumbai, May 26 -- India's first listed 3D printing company is readying for its boldest move yet-transforming from a machine trader to a full-stack consumer product brand. Rahul Chandalia, founder and ... Read More
MUMBAI, May 15 -- For a company that started out transporting milk to Mumbai before independence, Chitale Bandhu now speaks a very different language-inventory optimisation, omnichannel strategy, and ... Read More
New Delhi, May 12 -- From being a bank that proudly stood for physical reach with its 'Kona Kona Kotak' pitch, Kotak Mahindra Bank is now staking its brand future on a very different idea-the courage ... Read More
New Delhi, May 12 -- Annapurna's 'Where Purity Begins' campaign is all emotion, no clarity Annapurna Group's new Mother's Day ad, titled 'Where Purity Begins', attempts to draw a poetic parallel betw... Read More
MUMBAI, May 12 -- First it was dreamy Ghibli-style portraits. Then came Barbie-fied posters. And now, social media feeds are flooded with boxed action figures of everyday professionals, complete with ... Read More
Mumbai, May 9 -- The Indian cricket board on Friday suspended the Indian Premier League (IPL) 2025 for a week, amid heightened military tensions between India and Pakistan. The Twenty20 Indian Premie... Read More
Mumbai, May 3 -- At a time when India's media giants are pouring billions into content, Uday Shankar, co-founder of Bodhi Tree Systems and vice chairman of JioStar, warned that the investment surge ri... Read More