Mumbai, March 27 -- With over 60,000 attendees and a star-studded lineup featuring global acts like Green Day and Shawn Mendes, the third edition of Lollapalooza India held earlier this month reinforc... Read More
New Delhi, March 24 -- Mumbai: Zee Entertainment Enterprises Ltd (ZEEL) is doubling down on live events and original intellectual properties (IPs), aiming to turn its marquee shows into a Rs.200-250 c... Read More
New Delhi, March 22 -- Reliance Industries Ltd-backed JioStar is betting on "unprecedented viewing" for the 18th season of the Indian Premier League (IPL), which kicks off on Saturday night, as the ne... Read More
New Delhi, March 20 -- Digital-first advertising agency Liqvd Asia has acquired performance marketing and SEO agency AdLift for Rs.50 crore in a two-phase deal, structured in two parts with a maximum ... Read More
Mumbai, March 19 -- Tourism New Zealand, the body responsible for promoting the island nation in key markets, is taking a series of initiatives to boost Indian tourist arrivals, including improving co... Read More
New Delhi, March 17 -- Dream11's latest IPL 2025 campaign is a masterclass in blending humour, star power, and the eternal Indian obsession-cricket. Featuring Bollywood heavyweights Aamir Khan and Ran... Read More
New Delhi, March 17 -- Branding is often an afterthought for startups, yet it can define their long-term success. Harsh Pamnani, author ofFrom Unknown to Unforgettable and senior director & marketing ... Read More
Mumbai, March 11 -- Leo (formerly Leo Burnett), a part of the Publicis Groupe, is expanding its footprint as it navigates the evolving advertising landscape. Under CEO Amitesh Rao, who took charge of ... Read More
Mumbai, March 4 -- In an era where media consumption is more fragmented than ever, Nielsen, a company that has long been synonymous with audience measurement, finds itself in a race to keep up. Karthi... Read More
New Delhi, March 3 -- In a sector often seen as dull and transactional, M.V.S. Murthy, chief marketing officer (CMO) at Federal Bank, breathes life into banking conversations with rich sports metaphor... Read More