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A sure signThe Gandhi brand

India, Feb. 16 -- "Are you saying that our revered corporate name is just a brand," a senior director asked me once, as I was presenting a corporate ad campaign to a large conglomerate. The question w... Read More


Here, there, everywhere: Gandhi in your world

India, Feb. 16 -- His face is on every Indian currency note, a stamp of trust. He features on postage stamps, and in our road signs. Over and over, in the early years of independence, major cities chr... Read More


A sure signThe Gandhi brand

India, Feb. 16 -- "Are you saying that our revered corporate name is just a brand," a senior director asked me once, as I was presenting a corporate ad campaign to a large conglomerate. The question w... Read More


Here, there, everywhere: Gandhi in your world

India, Feb. 16 -- His face is on every Indian currency note, a stamp of trust. He features on postage stamps, and in our road signs. Over and over, in the early years of independence, major cities chr... Read More


Here, there, everywhere: Gandhi in your world

India, Feb. 14 -- His face is on every Indian currency note, a stamp of trust. He features on postage stamps, and in our road signs. Over and over, in the early years of independence, major cities chr... Read More


What makes Mahatma Gandhi such an abiding brand?: An essay by Ambi Parameswaran

India, Feb. 14 -- "Are you saying that our revered corporate name is just a brand," a senior director asked me once, as I was presenting a corporate ad campaign to a large conglomerate. The question w... Read More