Indonesia, March 5 -- 11 August 2024, the summer Olympic games will bring together 10,500 athletes from 206 National Olympic Committees (NOCs) that represent nations from all over the world. The games will be the biggest event ever organized in France.

Between the Super Bowl, Olympics, European Championship, and other major sporting events, ad spending is projected to reach $61 billion this year alone. Not only do these events bolster advertising revenues, but they also drive incredible travel demand, with countries seeing massive spikes as attendees flock to cheer on their favorite teams. For example, flight bookings surged 63% compared to the prior year ahead of the F1 Grand Prix in Singapore and travelers booked their trips to Qatar w...