India, Oct. 24 -- Industry leaders and political figures across India expressed deep sorrow on Friday over the passing of advertising legend and Padma Shri recipient Piyush Pandey, who died at the age of 70.

Mahindra Group Chairman Anand Mahindra remembered Pandey as a man whose laughter and zest for life were as iconic as his advertising work. "Yes, he was a man who left gigantic footprints on the ad industry. but what I will remember most is not the campaigns he crafted or the brands he built, but his hearty laugh and irrepressible zest for life. He reminded us that even in the serious business of persuasion, joy and humanity must never be forgotten," Mahindra wrote.

He added, quoting Camus, "'In the midst of winter, I found there was...