Sri Lanka, April 10 -- Deputy Minister of Tourism Prof. Ruwan Ranasinghe says government does not anticipate the newly imposed US reciprocal tariffs to have a prolonged negative effect on Sri Lanka's tourism sector.

Speaking at a government media conference on Wednesday (09), the Deputy Minister said Sri Lanka is focusing on attracting up-market tourists to the island, whose spending power will not be greatly affected by the tariffs.

Commenting further, the Deputy Minister expressed: "In the long term we need to consider how long US will go on with these tariffs. Considering tourism, [Sri Lanka's] emerging market is India. We have designed a campaign now. We will start that very soon targeting the top market of India."

"We are planning...