Sri Lanka, Feb. 25 -- Sri Lanka rose one spot to rank 97th globally among 193 nations, with a score of 33.6 out of 100 in the Brand Finance Global Soft Power Index 2025, according to a new report from Brand Finance, the world's leading brand valuation consultancy.

The rise can be attributed to the nation's ongoing development and growing influence on the global stage, where it has demonstrated gradual improvements in lifestyle appeal, sustainability, and inclusivity.

Sri Lanka ranks 79th globally in the Culture & Heritage pillar, experiencing a slight dip of one position from 2024. Despite this, the country maintains a strong presence, securing 55th place for 'rich heritage,' and making an impressive 15-place leap in 'an appealing lifes...