MANAMA, Sept. 8 -- Airlines that have successfully installed connected cabins have an immediate opportunity to win $33 billion in market share from competitors. That is the conclusion of new economic modelling from the London School of Economics and Political Science (LSE) in association with Inmarsat, the world leader in global mobile satellite communications.

"Sky High Economics - Chapter Three: Capitalising on Changing Passenger Behaviour in a Connected World" examines the global shift underway in passenger demographics, behaviours and attitudes to loyalty. It underscores an immediate need for airlines to innovate in order to stay relevant in a competitive industry landscape, identifying $33 billion in share shift 'up for grabs' today...