India, March 22 -- Prime Minister Narendra Modi would be interacting on 31st March with the people who pledged their support for the campaign 'Main Bhi Chowkidar'.

Recently, the BJP was successful in making use of technological innovation named as 'conversation cards' developed by Twitter. This card was used for sending the personalized messages from the PM to the target audiences who took the 'Main Bhi Chowkidar' pledge. As per the stats, the campaign was successful as 20 lakh people tweeted about it times and it created about 1680 crores impressions.

However, there are several criticisms well pointed out by the Congress party speculating 'chowkidar chor hai' (watchman is the thief). But to what extent this is true needs to be critically...