Hanoi, Jan. 26 -- Vietnam will step up promotion of its national tourism brand at the ASEAN Tourism Forum (ATF) 2026 and the ASEAN Travel Exchange (TRAVEX), to be held from January 28-30 in Cebu, the Philippines, as part of efforts to attract 25 million international tourist arrivals in 2026.

A delegation from the Vietnam National Authority of Tourism under the Ministry of Culture, Sports and Tourism will attend the events, which are the largest annual tourism activities within the Association of Southeast Asian Nations ASEAN cooperation framework.

Under the theme "Navigating Our Future, Together", the forum will feature a wide range of high-level meetings, including ASEAN Tourism Ministers' Meeting and meetings with partners such as Ch...