HCM City, Sept. 9 -- With a month left until the Mid-Autumn Festival, Ho Chi Minh City's mooncake market is buzzing as major brands launch new flavors, creative packaging, and designs inspired by traditions.

Since the beginning of the 7th lunar month, leading confectionery companies have launched their new products.

According to Nguyen Thi Kim Ngan, Deputy General Director of Sun Do Foods Corporation, which owns the Sauvoure brand, market demand has risen by about 20% year on year but remains below expectations.

"To meet consumer demand, we have introduced green and healthy products in line with current trends, such as low-sugar mooncakes made with natural ingredients like lotus seeds, taro, coffee, and green tea," Ngan said. She highl...