Hanoi (VNA), March 13 -- Domestic travel companies have reported a surge in MICE (meetings, incentives, conferences and exhibitions) tourism in the first quarter of 2024, with both tourist arrivals and revenues exceeding those recorded in the same period last year.

Tran Phuong Linh, Director of Marketing and Information Technology at Ben Thanh Tourist, said her company served over 8,000 MICE tourists in the period, mostly in Vung Tau, Bien Hoa, Phan Thiet, Bac Lieu, Ben Tre, Can Tho, and Hanoi.

Ben Thanh Tourist has also recently expanded its MICE offerings to include international destinations, hosting groups of 200-400 guests in Thailand, the Republic of Korea, Japan and China, she said, noting an annual growth of around 15% in the nu...