SRINAGAR, Jan. 23 -- A group of tour and travel operators representing Hoteliers, houseboat owners, and tour operators on Thursday urged the government to take decisive steps to address challenges faced by the tourism sector, highlighting the need for an advisor dedicated to the industry.

Addressing to media in Srinagar, tour and travel operators representing different associations, as per KNO, said that while tourism in Kashmir has witnessed growth, the lack of adequate promotion has affected businesses on the ground.

"The tourism economy is performing better compared to other trades, but in the last five years, particularly post-COVID, over 1 lakh people have entered this sector. Despite its promising potential, efforts need to be dou...