US Patent Issued to The Nielsen Company (US) on Sept. 30 for "Methods and apparatus for network-based monitoring and serving of media to in-vehicle occupants" (Maryland, Connecticut Inventors)

ALEXANDRIA, Va., Sept. 30 -- United States Patent no. 12,432,405, issued on Sept. 30, was assigned to The Nielsen Co. (US) LLC (New York).

"Methods and apparatus for network-based monitoring and serving of media to in-vehicle occupants" was invented by Edward Murphy (North Stonington, Conn.), Kelly Dixon (Sykesville, Md.), Jennifer Carton (Ellicott City, Md.) and Francis C. Fasinski III (Columbia, Md.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Example methods, apparatus, systems, and articles of manufacture are disclosed for network-based monitoring and serving of media to in-vehicle occupants. An example method includes linking panelist data corresponding to media exposure to first telemetry data collec...