US Patent Issued to The Nielsen Company (US) on Sept. 23 for "Methods and apparatus to monitor media presentations" (Florida Inventors)

ALEXANDRIA, Va., Sept. 23 -- United States Patent no. 12,423,723, issued on Sept. 23, was assigned to The Nielsen Co. (US) LLC (New York).

"Methods and apparatus to monitor media presentations" was invented by Robert Peter Borland (Palm Harbor, Fla.), Jonathon Brett Rubin (Tampa, Fla.), Anthony B. Stringer (St. Petersburg, Fla.), Adam Schenker (Tampa, Fla.) and Shailendra Paranjape (Lutz, Fla.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Methods, apparatus, systems and articles of manufacture to monitor media presentations are disclosed. An example tangible computer readable storage medium includes instructions that, when executed, cause a machine to at least instrument media with monitoring instructions; ...