US Patent Issued to The Nielsen Company (US) on Sept. 23 for "Methods and apparatus to determine engagement levels of audience members" (California Inventor)

ALEXANDRIA, Va., Sept. 23 -- United States Patent no. 12,425,688, issued on Sept. 23, was assigned to The Nielsen Co. (US) LLC (New York).

"Methods and apparatus to determine engagement levels of audience members" was invented by Alejandro Terrazas (Santa Cruz, Calif.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Methods and apparatus to determine engagement levels of audience members are disclosed. An example apparatus includes means for detecting whether an environment associated with a first device includes a second device with a display that is illuminated. The example apparatus also includes means for calculating an engagement of a user with respect to the first device based on a proximity between the ...