US Patent Issued to The Nielsen Company (US) on Oct. 14 for "Use of credited content to deduce non-linear content source for monitoring media exposure" (Florida, Vermont, New York Inventors)

ALEXANDRIA, Va., Oct. 21 -- United States Patent no. 12,445,680, issued on Oct. 14, was assigned to The Nielsen Co. (US) LLC (New York).

"Use of credited content to deduce non-linear content source for monitoring media exposure" was invented by James Petro (Dunedin, Fla.), Jeremey M. Davis (Oldsmar, Fla.), Meryem Berrada (Beacon, N.Y.), Robert Edward Taylor (Newbury, Vt.), Karem A. Fernandez (Safety Harbor, Fla.) and Sandeep Tapse (Odessa, Fla.).

According to the abstract* released by the U.S. Patent & Trademark Office: "A method and system for media-exposure monitoring. An example method includes a computing system receiving digital query signature data representing a media content item presented at a panelist site. Further, the method i...