US Patent Issued to THE NIELSEN COMPANY (US) on June 3 for "Reconciliation of commercial measurement ratings" (California, Illinois Inventors)

ALEXANDRIA, Va., June 4 -- United States Patent no. 12,323,676, issued on June 3, was assigned to THE NIELSEN COMPANY (US) LLC (New York).

"Reconciliation of commercial measurement ratings" was invented by David J. Kurzynski (South Elgin, Ill.) and Samantha M. Mowrer (San Francisco).

According to the abstract* released by the U.S. Patent & Trademark Office: "An example apparatus includes an advertisement determiner to identify a first plurality of respondents that received an addressable advertisement and a second plurality of respondents that received a linear advertisement based on combined program tuning data and reference advertisement data; a calculator to calculate a first average commercial minute rating for the addressable adverti...