US Patent Issued to The Nielsen Company (US) on June 24 for "Methods and apparatus for associating media devices with a demographic composition of a geographic area" (Florida, Maryland Inventors)

ALEXANDRIA, Va., June 25 -- United States Patent no. 12,340,385, issued on June 24, was assigned to The Nielsen Co. (US) LLC (New York).

"Methods and apparatus for associating media devices with a demographic composition of a geographic area" was invented by Jan Besehanic (Tampa, Fla.), Paul Mears (Safety Harbor, Fla.), Joseph G. Milavsky (Dunedin, Fla.), Robert A. Luff (Wittman, Md.), Arun Ramaswamy (Tampa, Fla.) and David Howell Wright (Safety Harbor, Fla.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Example methods and apparatus for associating media devices with a demographic composition of a geographic area are disclosed. Disclosed example apparatus are to obtain a plurality of Internet Protocol addre...