US Patent Issued to The Nielsen Company (US) on July 8 for "Methods and apparatus to determine probabilistic media viewing metrics" (Michigan, New Jersey, Utah Inventors)

ALEXANDRIA, Va., July 9 -- United States Patent no. 12,356,032, issued on July 8, was assigned to The Nielsen Co. (US) LLC (New York).

"Methods and apparatus to determine probabilistic media viewing metrics" was invented by Michael Sheppard (Holland, Mich.), Jonathan Sullivan (Hurricane, Utah) and Peter C. Doe (Ridgewood, N.J.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Methods and apparatus to determine probabilistic media viewing metrics are disclosed herein. An example apparatus includes memory including machine reachable instructions; and processor circuitry to execute the instructions to calculate a first probability for respective ones of a plurality of panelists as having viewed media based on view...