US Patent Issued to The Nielsen Company (US) on July 29 for "Methods and apparatus to project ratings for future broadcasts of media" (New Jersey Inventors)

ALEXANDRIA, Va., July 30 -- United States Patent no. 12,373,855, issued on July 29, was assigned to The Nielsen Co. (US) LLC (New York).

"Methods and apparatus to project ratings for future broadcasts of media" was invented by Jingsong Cui (Pennington, N.J.), Peter Campbell Doe (Ridgewood, N.J.) and Scott Sereday (Rochelle Park, N.J.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Methods, apparatus, systems and articles of manufacture are disclosed to project ratings for future broadcasts of media. Disclosed example methods include normalizing, with a processor, audience measurement data corresponding to media exposure data, social media exposure data and programming information associated with a future quar...