US Patent Issued to The Nielsen Company (US) on July 22 for "Methods and apparatus to collect distributed user information for media impressions and search terms" (Florida, California, Texas Inventors)

ALEXANDRIA, Va., July 23 -- United States Patent no. 12,367,318, issued on July 22, was assigned to The Nielsen Co. (US) LLC (New York).

"Methods and apparatus to collect distributed user information for media impressions and search terms" was invented by Alan N. Bosworth (Odessa, Fla.), Madhusudhan Reddy Alla (Allen, Texas), Steven J. Splaine (Tampa, Fla.), Brahmanand Reddy Shivampet (Oak Park, Calif.) and Kevin K. Gaynor (Sunnyvale, Calif.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Methods and apparatus to collect distributed user information for media impressions and search terms are disclosed. An example method includes accessing, from a media device, a first identifier and a search term at a first s...